I am going on my fifth year of being a Placenta Encapsulation Specialist (PES). This "job" has done more for my soul than any other job I've had in my almost 40 years of life. When I first began this business, my goal was to work it as a side job and help as many women as I could. I was working a few days a week as a OB Nurse and wanted to do more for women in the postpartum period and have more freedom in my work life. I couldn't understand why I hadn't been told about PE at any point during my first pregnancy. I couldn't help but think life after our first son was born would have gone smoother if I had just known about these pills!
So, I found a company I felt good about, in my case this was PlacentaBenefits.info (PBi). There are several other companies that will train you to perform the hands-on part of the service and some will even educate you on the more intellectual side, the history, use and various shapes of the placenta. But PBi felt like home. There was an interview process, which to me seemed like a bit of a challenge, and of course I had to pay for the classes.
With a newborn and a 15-month-old at home it took me about 8 months to get through the schooling and buy the supplies needed to take on my first client. Getting my first client took another 6 months. But once I got that first client under my belt things took off. I went to that first client’s home when I was 5 weeks postpartum with my third baby. She lived an hour away from my house and that meant a total of 4 hours driving to do the work. Looking back that was a lot of time in the car, however, it was the catalyst for my business blossoming into what it is now.
The first time I sat with a client in the comfort of her own home and explained how to take the pills and everything that goes along with that, I left on a wonderful endorphin rush. I had worked so hard to be able to help a new mom and I had accomplished my goal!
But how does a new placenta business find clients? Well, there are many ways to do this. You can spend time reworking your SEO, your Facebook page or your Instagram account. This is all very important of course, but what I have found to be the most beneficial to my small business is the act of showing up in my community.
I spend time in places that pregnant people go, I always reach out to someone that is expecting and tell them what I offer. I have made friends with Chiropractors, OBs, Midwives, Massage Therapists and Doulas. I give stacks of brochures to these professionals to hand out to their patients and clients. I attend birth fairs and kid concerts.
The key to my success has been me. I am my business and I am the one that the clients connect with. They meet me and something happens between us. I am not uptight or pushy, I just allow the connection to happen, or not. I always refer potential clients that may not be such a good fit to another trusted birth worker if I can see that perhaps someone else may have more to offer. I allow the clients to feel comfortable with me. It’s their recovery. It’s their choice.
Making yourself the center of your services will propel your business into the hearts of your clients. They will remember the care you took with their recovery and they will tell a friend.